Previous Issues of The Sales Flywheel

Planning Charlie Cowan Planning Charlie Cowan

Increase your return on luck

Waiting for luck is not a strategy, but preparing for how you’ll deal with it when it arrives is.

I’ll share my approach to ensuring I have time available to capitalise on luck when it appears.

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Planning Charlie Cowan Planning Charlie Cowan

Building an AE territory plan

A territory plan helps guide your thinking and ensures you spend your time on high value prospecting activities. I’ll walk you through my process and give you access to the template.

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Planning Charlie Cowan Planning Charlie Cowan

Preparing for your SDR to AE Promotion

The six months before you head into your SDR to AE promotion interviews give you plenty of time to learn your way around the Sales Flywheel and demonstrate to your hiring manager how you will succeed in your new role.

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Planning Charlie Cowan Planning Charlie Cowan

Understanding how customers buy

Instead of focusing on your sales process, take time to understand how a customer buys products like yours. It will help you to map your support to the right stage of their buying process.

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Planning Charlie Cowan Planning Charlie Cowan

Understanding a company’s financial statements

Every twelve weeks a public company publishes three important statements - a profit and loss (or income) statement, a balance sheet and a cashflow statement.

As a seller understanding them can give you opportunities to understand the business and personalise your outreach.

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