I am an SDR wanting to make my move to an AE role

You are an ambitious SDR. You are succeeding in your role, have perfected the pattern interrupt and revel in teeing up discovery calls for your AE.

But now you want more.

You have your eyes on your first full AE role and are looking for coaching and guidance to help you get there.

Below you’ll find a range of free and paid content to make it happen.

Just show me the free content

  • The Sales Flywheel

    Subscribe to my weekly newsletter, and every Saturday you’ll receive actionable strategies to help you plan for and succeed in your sales career.

  • Prepare for an Interview

    Nail your AE interview with our free guide, loaded with sample questions to ask, and to prepare to answer.

  • How to Research

    As an SDR you should be a prospecting legend, but in this free guide we’ll look at some of the basics of account and industry research to help you with your personalised outreach.

I have a specific challenge I’d like help with

  • Building Empathy Power Hour

    Spend an hour with me in this virtual Power Hour where I will guide you through research in your own territory to give yourself a better understanding of your customer’s point of view.

  • Building a Unique Perspective

    In this Power Hour you will take your industry research and develop at least one unique perspective that you can use to prospect into your territory.

  • Preparing for a cold call block

    Nail your cold calling by spending a Power Hour with me virtually in which you will build out your call list and plan a personalised call script.

OK I want more, what have you got?

  • SDR to AE Promotion Course

    A 90 minute digital course including 6 worksheets and a bonus copy of How To Sell Tech.

    You’ll map out your path to a successful AE promotion.

  • How To Sell Tech

    In this step by step guide I’ll walk you through every step of the Sales Flywheel, giving you actionable advice to help you hit your target.

    Paperback, hardback, Kindle and audiobook formats

  • Research Hub

    Accelerate your research and personalise your outreach with our pre-built industry and account overviews.

    Learn what is important in an industry and get our analysis of the companies within it.