Before you transform, you need to determine where you are and prioritise your activities.

I’ll collect objective and subjective data from your leadership, your teams, your customers and your partners and diagnose where the immediate opportunities exist in your business.

60% of the buying process is completed before you’ll ever speak to the customer.

Do you know what your customer will find during their research?

I will research your target keywords, your owned, earned and paid media channels, including your competitors and show you what your customers see.

I’ll work with you to design your RevOps leadership structure, understanding your business to recommend one of three styles:

Top: a CxO/CRO model

Trio: an alliance between Sales, Marketing and CS leaders

Team: a combined RevOps team under discrete leaders

I’ll work with you to deliver one or more IMPACT playbooks across your Marketing, Sales and Customer Success Functions.

Take your pick from building new pipeline, generating testimonials and referrals, kickstarting partners or driving upsell/cross-sell amongst many others.

Rapid work, immediate impact.

You’ve found product market fit, are funded, and its time to scale.

I’ll help you document your founder-led sales process, define a new scalable process, and help you find and onboard your first sales hires.

You’ve successfully delivered product-led growth into smaller companies, but now its time to swim upstream to the Enterprise.

I’ll reduce risk in your approach as I help you build out your Enterprise model, developing in-house research and sales processes to support your growth goals.

Nothing keeps a sales team functioning more than consistent pipeline generation - but companies are suffering from poor coverage with no plan to solve it.

I’ll work with you to understand your current situation, and then propose a remediation plan across outreach, inbound, referrals, partners and more.

Almost 100% of what your company knows about your target accounts sits inside your AEs heads.

And the average tenure of a SaaS AE is 27 months - meaning this knowledge walks out the door every day.

I’ll help you build institutional account knowledge to reduce inefficiency in your Enterprise team.

Your tech company is scaling across the US successfully and its now time to build out your team in Europe.

But Europe is not a collection of states - and many companies have struggled to launch here.

I’ll analyse your US sales team and provide recommendations on how to evolve your approach for the European market.

The average lifecycle of a SaaS AE is 27 months, and that includes an average of 5.3 months to ramp.

This volume of experience and investment walking out the door is inefficient and hampers your growth.

I’ll analyse your current situation, working with current and past AEs to understand their perspective before providing you with a detailed plan to remediate.

Companies outside of the tech industry have a much less efficient sales engine - often with 2-3x more spent on S,G&A per dollar of revenue than a pure tech company.

I’ll assess your team’s current approach, including process, technology and team structure, and provide advisory on how to leverage my learnings from the world of tech to improve sales efficiency.