Accelerate your sales career with our 90 minute SDR to AE Promotion course

What’s included?

  • Over just 90 minutes Charlie will walk you through his proven four step framework for planning for and nailing your SDR to AE interview process.

  • Through the course Charlie introduces six worksheets for you to use to define the right role and the right company and to plan how to succeed in your interviews.

  • You’ll get complementary access to every format of How To Sell Tech - including audiobook, ebook, and even the paperback version to help you succeed in your new AE role.

You will walk through Charlie’s proven four step framework to promotion

You will learn:

  • Why being an AE is a great career choice (and why it is a challenge)

  • How salespeople make money (and why accelerators are so important)

  • How to decide what to sell and who to sell it to (and it might not be at the company you are at today)

  • How to research a potential employer (including your current employer)

  • How to prepare yourself for promotion (thinking in advance)

  • How to find and build a relationship with the right hiring manager

  • How to prepare for your promotion interviews

  • How to deliver killer interviews that result in a job offer

  • How to prepare for day one in your new role so you hit the ground running

Six worksheets to ensure success

Target Job Role Worksheet

Helps you determine the right type of company and products you want to sell

Target Company Worksheet

Helps you build a shortlist of potential companies (including where you work today)

Company Canvas

Guides your research through your shortlist companies - what they do, their challenges, and their culture.

Job Preparation Worksheet

Helps you plan out how you would succeed in your new role as you prepare for interviews.

Interview Planning Worksheet

Helps you list out your interview questions covering the industry, the company, the team and the role.

Commission Canvas

Guides you to how many opportunities and deals you will need to achieve your earning goals.

What’s inside

1 - How to make money

Understanding how AE’s make money, and why accelerators are so important.

You’ll learn how the top sellers can earn 2 or 3x their On Target Earnings

2 - Where to work

I’ll challenge your thinking about where you work today and help you decide if you should climb the hill in front of you, or move to a different hill with a bigger opportunity.

3 - The hiring manager’s mind

You’ll learn what the hiring manager it thinking about and how you can demonstrate you can solve their problems as a member of their team.

4 - Making contact

You’ll get access to email and call templates to help build your relationship with your future hiring manager, demonstrating how you will be a successful addition to their team and help them achieve their goals.

5 - Interview Preparation

You’ll receive interview questions to help you take control and demonstrate to your hiring manager how you will behave as a seller in your new role.

BONUS!

Also includes free access to all formats of How To Sell Tech.

  • ebook

  • audiobook

  • Paperback (in countries Amazon ships to)

FAQs

  • This course is designed for SDRs, MDRs or BDRs - anyone working in an early stage tech sales role with a focus on prospecting.

    You will be succeeding in your current role and planning for your promotion to a full sales cycle AE role.

  • I have been in tech sales for over 20 years. In that time I have been an individual contributor and a hiring manager.

    Wherever I have used this four step process I have received a job offer, and as a hiring manager I can tell you very few candidates have a process like this.

  • Promotion to an AE role is not a formality. In addition to succeeding in your SDR role, hiring managers in sales teams are looking for someone that is well prepared and can hit the ground running.

    In most companies, your current manager is not the right person to coach you through this as they have an incentive for you to stay in their team?

  • I have removed any fluff and focused the 90 minutes on clear actionable advice that you can follow up with the worksheets in your own time.

    I don’t want to sit through a two day course and I doubt you do either. I’ll get straight to the good stuff.

  • In the course you’ll access a number of worksheets - blank canvases with a number of questions on.

    During your own time you will research, plan and complete these to guide your thinking and preparation.

    I recommend printing them out and using a pen rather than on your laptop.

  • At the end of the course I provide you with my contact details. You just need to share your address and I will have a copy shipped out to you - I’ll even cover the postage!