Unique Perspective - Power Hour

Welcome to Week 2 of my virtual coaching programme.

Last week we started building empathy for our customer’s situation.

This week we are going to take that empathy, combine it with what we know about our own company - and create a unique perspective we can take to our customers.

A unique perspective is what differentiates you from every other SDR or AE trying to prospect into your customer.

Once you have an opinion, it will support you through every step of the customer’s buying process.

If you haven’t already, get access to all of the programme’s content for free now.

Once you have access then open up the files required for today’s session.

There is the MP4 which is the video coaching session, and two copies of the worksheet.

if you have a printer I recommend printing the PDF worksheet out as it will be easier to doodle on it with. pen.

The format of this Power Hour is:

  • 5 minutes - Introduction

  • 10 minutes - Topic background

  • 5 minutes - Task introduction

  • 10 minutes - Working time

  • 2.5 minutes - Check-in

  • 10 minutes - Working time

  • 2.5 minutes - Check-in

  • 10 minutes - Working time

  • 5 minutes - Wrap up

So I recommend having a 60 minute slot available to work through this session as I will give you tasks and you will be working through your own accounts.

By the end of this Power Hour will have five unique perspectives that you will be able to use to create content and drive conversations with your customers.

Enjoy!


Whenever you are ready, there are three ways that I can help you:

  1. Get How To Sell Tech as a paperback, hardback, Kindle or audiobook for a deep dive on how to hit your target in your first sales role.

  2. Subscribe to Research Hub where we publish up to date industry and enterprise account analysis to help accelerate your research and personalise your outreach.

  3. CxO Advisory where I help senior leaders with strategic challenges holding back their revenue engine.

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Preparing for cold calling - Power Hour

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Building Empathy - Power Hour